Years ago , wine great Robert Parker--whose reviews can make or break vineyards--heard word of Philips' taste and invited him to set up a private sipping. "At the end of a day's work," Parker wrote, "I felt like a colossal stooge, for rarely have I tasted so many exceptional wines." Philips' palate, Parker said, was "brilliant."
The company mission statement pretty much sums up the company and the vision of Dan Philips' in bringing the world a more "greatful palate".
Company Mission Statement
"To create and discover distinct, full flavored delicious wines from Australia and around the world that are always a great value, unbeatably consistent, and food worthy. Invent a portfolio of wines unlike any the world has seen—one that is solid, dependable and aggressively growing. To build a company that delivers pleasure, profits & bacon for all. Oh, and one more thing: WE LIVE TO SERVE!"