What kind of wine to buy as a gift?

You may be in the situation where you're buying a bottle of wine as a gift. As a wine retailer I get asked this question on a daily basis, "What kind of wine should I get my boss?". The answer is pretty easy to narrow down. First ask yourself if you think this person drinks wine on a daily basis or is a serious wine enthusiast. If the answer is yes, then I would go with Cabernet or Pinot Noir. Most real wine drinkers like dry wines and can appreciate the bold and exalting characteristics of Cabernet or the soft and subtle nuances of Pinot Noir.

 If your answer to that question is no and the person you are buying for is a mere wine novice, then you might consider something with a little residual sugar. Those who rarely drink wine and don't have a developed taste for it, almost always enjoy something with a bit of sweetness. Riesling is a great example of a white and Zinfandel could be an honest play in this situation. 

When choosing a wine as a gift for someone remember that as long as it doesn't appear to be a cheap selection from Trader Joe's or the local gas station, then your probably going to have a very happy recipient! Wine is such a fantastic gift because the person receiving it knows you want them to enjoy themselves and the finer things in life!