"Do you have Cakebread?"
"Do you have Rombauer Chardonnay?"
"Do you know where I can find the Silver Oak?"
Sometimes I just smile and sell it to them! Heck it's an eighty dollar sale for a Cakebread Cab or a bottle of Silver Joke....oopps I mean oak!
"Why yes we have a bottle of Opus"........ I say with a smile....$$CHA CHING$$ (while my soul rots inside)
Truth is, in this economy the lowly sommelier can scarcely afford to educate these pour unfortunate wine souls. But if we could, and if we were true to the cause, we'd shed light down from Bacchus' throne on every money wasting, salivating, brand whore, everyday wine consumer.
We'd enthusiastically proclaim from the cellar ceilings, "For the price of that bottle of Caymus Cabernet, you could easily afford five bottles of the most beautifully crafted Sicilian Nero d' Avola!!"
We'd lovingly inform them that, "Six bottles of the most amazing Spanish Monastrell would surely satisfy as much as that over-manipulated, oak chipped, hundred dollar, trophy wine!"
An though it tugs at the heart to see them scoff at the idea of something different and uniquely unbranded, I am reminded that the world needs this type of consumer.
For as long as they exist to overspend on the flashy labeled, popularized, and press exalted bottles, us corkdorks will be scooping up the hidden little gems that have yet to be made into BRANDS.
( I actually really like some of the wines I mentioned in this rant! I just used their names as examples of popular brands. Caymus, Silver Oak, Rombauer, Opus One, and Cakebread are all respectable wines and wineries which I have enjoyed in the past. I do believe that they are vastly over priced though)