Besides the fact that the wine is hardly drinkable and probably belongs in the drain, Decanter.com is now reporting that the Red Bicyclette Pinot Noir was actually not even Pinot Noir!
According to Decanter, "Between 2006 and 2008, Sieur d'Arques allegedly sold 135,000 hectolitres of vin de Pays d'Oc labelled Pinot Noir to E&J Gallo for €4m (£350m)."
It turns out that they actually were selling Pinot Noir to Gallo cut with the less expensive Merlot and Syrah.
"According to French newspaper La Dépêche, one of the accused said that had the suppliers 'been asked to put Yoplait on the label, they would have' in order to satisfy customer demand."
This of course comes as no surprise to those of us who have actually tried to drink this stuff in the past. Just goes to show that you should trust your palate!