me='viewport'/> the Blog Wine Cellar - Investing in Wine: St. Francis Winery Celebrates First Annual Merlot Day Virtual Tasting

Wednesday, April 27, 2011

St. Francis Winery Celebrates First Annual Merlot Day Virtual Tasting

(April 27, 2011) – St. Francis Winery & Vineyards, a Sonoma County producer of hand-crafted fruit forward varietal wines, launches their first nationwide virtual tasting featuring Merlot on Thursday, May 19, 2011. As the first Sonoma County winery to plant and produce Merlot, their virtual tasting will salute the varietal they pioneered since their first vintage in 1983.

Wine lovers across the country can participate in St. Francis #Merlot Day by signing up, free of charge, at and opening a bottle of their favorite Merlot. The 24 hour tasting starts at 12:01am with participants sharing tasting notes and images of their favorite Merlot on Facebook and Twitter using the hashtag #Merlot. Even better, participate by visiting the winery and attending the KJZY radio station Happy Hour from 5:30 to 8:00pm and meet Winemaker Tom Mackey. An exciting new app from CrushWire technology will be available on iPads allowing participants to share their experiences online directly from the tasting room.

St. Francis’ winemaker Tom Mackey, heralded by the press as the ‘Master of Merlot’, is excited to participate and share his love for the presently underappreciated Merlot varietal, “Twitter and Facebook are easy ways for fans to share opinions about wine. The best way to communicate the taste and quality is old fashioned word of mouth – even when it’s delivered virtually on a smart phone.”

About St. Francis Winery & Vineyards:
For over 35 years, St. Francis Winery in Sonoma has hand-crafted fruit forward, luscious and full-bodied wines from superior mountain and valley vineyards in Sonoma County’s best appellations. While most renowned for its red varietals, including its Zinfandel (all old vines 60 - 110 years old), Merlot and Cabernet Sauvignon, St. Francis also produces a noteworthy Chardonnay. St. Francis Sonoma County wines are bursting with flavor and are recognized globally for outstanding quality and great value. Visit us at

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