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Tuesday, May 03, 2011

MAY IS ‘SOAVE MONTH AT EATALY’

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The Soave Consortium Showcases Italy’s Favorite White Wine in a Month of Events and Classes at Eataly

Soave wines will be featured for the entire month of May at Eataly, New York’s mecca for Italian cuisine. Soave seminars in Eataly’s ‘La Scuola,’ wine pairings in all of Eataly’s restaurants, a Soave Bar in La Piazza, tastings in Eataly Vino and a photo exhibit of the Soave area by renowned Italian fashion photographer Gio Mantonara are all part of the festivities as Eataly celebrates Italy’s favorite white wine.

“We are excited to showcase many of our best Soaves at Eataly, which has become the center of Italian food and wine in America,” said Arturo Stocchetti, president of the Soave Consortium. “And May is the perfect timing for Soave Month. Our wines go great with summer picnics, backyard barbecues and fresh, light summer cuisine.”

“Eataly is happy to host ‘Soave Month’ and introduce more Americans to these delicious white wines from the Veneto,” said Nicola Farinetti who manages the Eataly location in New York. “A glass of Soave is the perfect way to welcome the warm spring and summer months in New York.”

The Soave seminars in La Scuola will be held May 3rd and May 5th. There will be free Soave wine tastings in Eataly Vino every Friday and Saturday throughout the month and the photo exhibit of stylized black and white shots of the Soave region, including the vineyards and the historic Soave castle, will be on view throughout Eataly for the entire month. A rotation of up to five Soave wines will also be served by-the-glass in all Eataly restaurants and in La Piazza at the Soave Bar each week. For more information about Soave Month, email Alessandro Boga at aboga@colangelopr.com.


About the Soave Consortium
The mission of the Soave Consortium is to promote Soave wines — among the first wines in Italy to receive the DOC designation — to the world and protect the quality of Soave wines through the development and administration of strict production guidelines. Currently, the Consortium oversees and administrates production for 90% of Soave producers cultivating over 16,000 acres of vineyards and producing 45 million liters of Soave wine per year. For more information, visit www.ilsoave.com.

About Eataly
Eataly, the largest artisanal Italian food and wine marketplace in the world is a collaboration between Joe Bastianich, Mario Batali and Lidia Bastianich of Batali-Bastianich (B&B) Hospitality Group and Oscar Farinetti, founder of Eataly which first opened in Turin, Italy in 2007. Located in the heart of Manhattan, Eataly New York has plenty for visitors to shop, taste and savor including seven full-service eateries, a café, wine shop, bakery and patisserie, and a culinary educational center. The marketplace also offers a variety of cured meats, cheeses, fruits and vegetables, fresh meats and fish, handmade pastas, desserts, baked goods, coffees and teas, as well as a selection of housewares and books, Italian dried pastas, canned goods, sauces, olive oils and more. Eataly encompasses 42,500 square feet along with a 4,500 square-foot open-air rooftop beer garden.
 
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